Harago

HARAGO is a luxury textile brand established in January 2019 which embodies the historic textile techniques of rural India in the narrative of cultural craftsmanship. Each creation is a testament to the brand's dedication towards preserving and elevating traditional artistry, curated to epitomize the exquisite fusion of craft and elegance. HARAGO's journey began as a homegrown label, where Harsh Agarwal collaborated with his mother and sister, alongside one tailor, to bring his creative vision to life. This familial partnership laid the foundation for the brand's commitment to preserving traditional artistry. Over the years, HARAGO has evolved to offer a distinctive fusion of heritage and modernity in its designs. This brand specializes in innovative textile experiments and intricate embroideries. Inspired by the founder's grandmother's textile collection, vintage pieces, inspired by the founder's grandmother's textile collection, play a central role in their design language. For example designs include a distinctive short-sleeved shirt crafted from an '80s quilt, a winter shirt jacket made from a 1984 handwoven tapestry, or an embroidered shirt inspired by a '70s tablecloth.