Necessary or Unnecessary

Introducing Necessary or Unnecessary, a Japanese clothing brand established in 1996. The brand's intriguing name prompts reflection on what is truly "Necessary" and "Unnecessary" in daily life, which is mirrored in their design approach. They prioritize simplicity, comfortable wear, and functionality that meets the demands of everyday living. Rather than chasing fleeting trends, the brand emphasizes quality and subtle details. Naturally, being produced in Japan ensures high standards in both materials and construction, guaranteeing durability.